Enter your costs and the profit you want to make. Get the exact price to charge on Etsy after all fees are taken out.
PromptlessPress generates 4 print-ready designs, all 13 tags, a title, description and photos in 60 seconds.
✦ Start selling free →Pricing digital downloads is different from physical products — you have almost no cost to make or deliver them, so your margin can be very high. The main variable is what buyers expect to pay for your product type.
A good rule of thumb: work backwards from the profit you want to make. If you want $3.50 after fees on a $4.99 printable, this calculator tells you whether that's achievable — and what price to set if you want to hit 75% margin instead.
With $0 production cost, Etsy fees are your only deduction. A $4.99 digital download nets you about $3.80 — that's 76% margin.
Buyers don't always choose the cheapest — they choose the one that looks most trustworthy. A $5.99 listing with good mockups often outsells a $1.99 one.
$4.99 and $5.99 feel like considered prices. $5.65 feels like a calculation. Always round to the nearest .49 or .99 after working out your minimum.
If Etsy runs ads for you (and you can't opt out above $10k/year), they take an extra 15%. Factor this in if you plan to grow.