Enter your costs and the profit you want to make. Get the exact price to charge on Etsy after all fees are taken out.
PromptlessPress generates 4 print-ready designs, all 13 tags, a title, description and photos in 60 seconds.
✦ Start selling free →Pricing digital downloads is different from physical products — you have almost no cost to make or deliver them, so your margin can be very high. The main variable is what buyers expect to pay for your product type.
A good rule of thumb: work backwards from the profit you want to make. If you want $3.50 after fees on a $4.99 printable, this calculator tells you whether that's achievable — and what price to set if you want to hit 75% margin instead.
With $0 production cost, Etsy fees are your only deduction. A $4.99 digital download nets you about $3.80 — that's 76% margin.
Buyers don't always choose the cheapest — they choose the one that looks most trustworthy. A $5.99 listing with good mockups often outsells a $1.99 one.
$4.99 and $5.99 feel like considered prices. $5.65 feels like a calculation. Always round to the nearest .49 or .99 after working out your minimum.
If Etsy runs ads for you (and you can't opt out above $10k/year), they take an extra 15%. Factor this in if you plan to grow.
Work backwards from the profit you want. After Etsy's fees of roughly 9.5% plus about $0.45 per sale (a 6.5% transaction fee, 3% plus $0.25 US payment processing, and the $0.20 listing fee), this calculator shows the exact price to charge to reach your target margin.
It factors in the $0.20 listing fee (which renews every 4 months or when the item sells), the 6.5% transaction fee on the total including shipping, and US payment processing of 3% plus $0.25, which is about 9.5% plus $0.45 on a typical sale. It does not assume Offsite Ads, which only apply when Etsy drives the sale.
Only if you expect a lot of sales through it. The Offsite Ads fee is 15% of the order total, dropping to 12% for shops that have made over $10,000 in the last 12 months, and it is mandatory above $10,000 a year. If a meaningful share of your sales come through Offsite Ads, build that extra cut into your price.
Yes, it's completely free with no signup or credit card required. Enter your costs and target margin to get the right price after 2026 Etsy fees. When you are ready to create listings, PromptlessPress generates the designs, title, description, and tags together in under 60 seconds.