Why do friendship cards sell less than occasion cards?+
Because nothing prompts the purchase. There is no date in the calendar, so the card has to supply the reason itself — which is why thinking-of-you and just-because wording outsells the word friendship.
Is there a seasonal peak?+
A real one in late January and early February, as cards between friends have become part of the Valentine's period. Listing early enough to catch that is worth doing.
Funny or sincere?+
Funny sells more copies; sincere holds a higher price and faces less competition. Pick one per design rather than hedging, because the buyer is choosing a register.
What wording works best?+
Short and specific to a moment — thinking of you, no reason, glad you exist. The abstract word friendship is rarely what someone types when they want to send something.
Can I sell a friendship card made with AI on Etsy?+
Yes, with disclosure. Etsy allows AI-assisted designs under its Creativity Standards provided you are clear about how it was made.
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