Can I use horror characters or film imagery?+
No. Film characters, masks and franchise imagery are protected, and Etsy removes those listings. Generic ghosts, pumpkins and bats are free to use; named characters are not.
When should Halloween cards be listed?+
September at the latest. The buying window is a few weeks and a new listing needs time before Etsy shows it widely, so late October is too late to start.
Do Halloween cards sell as well as other occasions?+
Cards are a smaller part of Halloween than decorations and invitations, so many sellers do better pairing a card with a party invitation or a treat-bag tag than selling the card alone.
Cute or scary — which sells better?+
Cute has the broader audience because much of the spend is for children, but the genuinely spooky corner is less crowded and holds its price better.
Can I sell a Halloween card made with AI on Etsy?+
Yes, with disclosure. Etsy allows AI-assisted designs under its Creativity Standards provided you are clear about how it was made.
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