Should new-baby cards be gender-neutral?+
Neutral sells widest. Many are bought before the birth or by someone who was not told, and a blue or pink card that turns out wrong is the one thing a buyer cannot fix with a pen.
What wording is safest on the cover?+
Congratulations, welcome to the world, or a simple hello. Avoid assuming the family shape — wording aimed only at a mother and father excludes a meaningful share of buyers.
Do buyers want a matching gift tag?+
Yes, because a new-baby card is almost always attached to a present. A matching tag is a small addition that raises the perceived value of the listing.
What size suits a new-baby card?+
A6 or 5x7 folded, both of which post easily. Say the envelope size, since these are frequently sent rather than handed over.
Can I sell a new-baby card made with AI on Etsy?+
Yes, with disclosure. Etsy allows AI-assisted designs under its Creativity Standards provided you are clear about how it was made.
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