What matters more, the design or the editability?+
Editability, by a distance. A beautiful template the buyer cannot change to their own brand gets one use, while a plainer flexible set gets used weekly.
Which sizes should a set cover?+
Square and vertical at minimum, since those are what the main platforms favor. State the pixel dimensions rather than platform names, which change.
Should I include font files?+
No, and be careful here. Most fonts cannot be redistributed. Name the font and link to where it is obtained, or build the template around a widely available one.
How do I handle the tool the buyer needs?+
Say it plainly in the title and the first line of the description. Buying a template that needs software they do not have is the single most common complaint in this category.
Can I sell social media templates made with AI on Etsy?+
Yes, with disclosure. Etsy allows AI-assisted designs under its Creativity Standards provided you are clear about how they were made.
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