Digital graphics are the one Etsy category where your customer is often another seller. Clipart, wallpapers, bookmarks and templates get bought to be used inside somebody else's product, which changes what you are actually selling: the licence matters as much as the artwork. This page covers the 22 graphic types, file formats, and pricing.
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In most Etsy categories the buyer is the end user. In digital graphics they frequently are not. Somebody buying a clipart set is usually going to put it on a product they sell, which means the thing they are really buying is permission.
That has two consequences. Your licence terms are part of the product and belong in the listing, not buried in a text file. And a buyer who trusts your licensing will come back for the next set, which makes this one of the few digital categories with genuine repeat custom.
The other half of the category is consumer-facing. Wallpapers, bookmarks and colouring pages are bought to be used as-is, priced lower, and sold on volume.
These are the graphic types PromptlessPress generates. The commercial-use sets and the consumer-facing downloads are worth listing differently, because they are bought by different people for different reasons.
Getting the format wrong is the fastest way to collect refund requests in this category, because the buyer usually has a specific technical use in mind.
Clipart should be transparent-background PNG at 300 DPI, and the transparency is not optional. A white box behind the artwork makes the set useless for the exact buyer most likely to purchase it. Supply the elements individually rather than as one sheet.
Wallpapers need to be sized for the device. Phone wallpapers and desktop wallpapers are different products, and offering both in one download is a reasonable way to raise the price without more work. Say the pixel dimensions in the listing.
A small clipart set commonly sells between $3 and $8. Larger bundles reach $10 to $20, and the jump is justified by breadth rather than by adding more of the same thing.
The licence is the real pricing lever. Personal-use-only files sit at the bottom of the range. Commercial use, stated clearly and generously, supports the top of it, because the buyer is comparing your price to what the licence lets them earn rather than to other clipart.
Write the licence in plain language and put it in the listing description. Most sellers hide it in a PDF inside the download, which means the buyer has to purchase before they can find out whether the purchase was any use.
The highest-intent modifier in this category is "commercial use", and it belongs in your title if your licence genuinely allows it. Somebody searching that phrase has a project and a budget, not a browsing habit.
Beyond that, search terms split by subject and by application. Somebody looking for "floral clipart png" and somebody looking for "clipart for sublimation" want overlapping files for different purposes, and both phrases are worth occupying.
Use the tags for file formats and use cases rather than repeating subject words. PNG, sublimation, cricut, scrapbooking and planner stickers are all real searches that describe what the buyer will do with your file.
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