What makes a congratulations card sell year-round?+
It has no season. New jobs, exam results, driving tests, first homes and promotions happen constantly, so a genuinely occasion-neutral card earns steadily instead of spiking once a year.
Should I name the achievement on the front?+
Keep the cover general and let the buyer supply the detail inside. The moment you print “new job” you have excluded every other reason someone reaches for this card.
Is there a sub-niche worth targeting?+
Yes — new job and new home are searched specifically and often enough to justify their own designs alongside the general card.
Should the inside be blank?+
Almost always. This is the category where the buyer most needs to explain what they are congratulating, so give them the room.
Can I sell a congratulations card made with AI on Etsy?+
Yes, with disclosure. Etsy allows AI-assisted designs under its Creativity Standards provided you are clear about how it was made.
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